About the Sun Life Financial Kids In Gear Program

Launched in August 2010, the Kids in Gear program assists with the collection and purchase of hockey equipment for youth who require financial support in the Kitchener Waterloo community. The equipment collected is ultimately sold to a local sports store that provides credits to purchase new equipment for Kitchener Minor Hockey Association (KMHA) and the Donna’s Kids Program.  The program also provides financial support and assists with playing fees for families.

Kids in Gear and David Arrigo
This season, Sun Life Financial and the Kitchener Rangers are working with artist David Arrigo to bring the Kids in Gear program to life through a series of goalie mask design initiatives including a Kids In Gear Mask Design contest for children 12 years old and under, with David painting the winning design. David is a renowned Toronto artist known for his artwork across the sports/ corporate industry /private commissions (unique and bold designs; helmets, motor vehicles, murals, etc.).



Bishop Snow’s story is a great example of the Sun Life Financial Kids In Gear program in action. It’s also a story about our community at its best, involving the Kitchener Rangers, Big Brothers, Big Sisters Waterloo Region and United Way KW.

When we approached Bishop’s mother, Corrie-ann, to see if they were willing to share their story with us, anonymously if she liked, she said: “If I can give back by sharing our story, that’s great! It’s my way to thank and recognize everyone who helped. I’ve received support and now I’m giving back.” She also said they’d be pleased if we used their real names.

Corrie-ann is happy to let others know how great the Kids In Gear (KIG) program is and how it has helped her son, not only to play hockey but in other ways too! As for Bishop, he said he’s really proud to be a KIG kid. CLICK TO READ MORE

Sunlife Kids In Gear

Kids In Gear Ad


The annual Sun Life Financial Kids In Gear Equipment Drive runs from November 2-13, 2015 at various locations around Kitchener-Waterloo. Bring your new or gently used gear to any of the following locations and help alleviate costs for well-deserving families in our region.

Forbes Waterloo Toyota - 300 Weber Street, North Waterloo
Forbes Motors Inc. - 165 Weber Street, Waterloo
Forbes Waterloo Mazda - 115 Northfield Drive, Waterloo
Sun Life Financial King - 227 King Street South, Waterloo
Sun Life Financial Westmount - 50 Westmount Road North, Waterloo
Sun Life Financial Centre - 22 Frederick Street, Suite 400, Kitchener
Sun Life Financial Centre - 94 Bridgeport Road East, Waterloo
Sun Life Financial Centre - 508 Riverbend Drive, Suite 102, Kitchener

As well, you can also make your donation before any Kitchener Rangers home game in the month of November by bringing your items to the drop-off bin located in the main lobby of the Kitchener Memorial Auditorium Complex at the Ottawa Street/Stirling Street entrance. 

New or gently used hockey equipment donations may also still be dropped to the Kitchener Minor Hockey Association. 135 Lennox Lewis Way  Kitchener, ON N2C 2V1.


Kitchener Minor Hockey Association, as part of their mandate, provides financial support for children in this community who, without our assistance, would not be afforded the opportunity to participate in organized hockey in the City of Kitchener. Monies for this cause have been donated by various individuals and organizations over the years, however with increasing demands we have the need to provide further support for this program. One hundred per cent of the funds raised are channelled directly to either purchase equipment for children or subsidize registration.



Looking for support for your child contact: Kitchener Minor Hockey Association's Donna's Kids program

Looking to make a monetary donation contact: Treena Hennessey at 519-576-3700 or

Looking to make an equipment donation: New or gently used hockey equipment donations may be dropped to the Kitchener Minor Hockey Association. 135 Lennox Lewis Way  Kitchener, ON N2C 2V1.